Wondering how to scale your online presence as a Womentrepreneur? Does social media feel overwhelming? Here are few tips from ‘Digitally Pink’ to help you win.
Social Media has become an enabler, a game-changer for many women who own and manage their own businesses to help build their brand, expand their reach and drive sales. Be it a business operating from the confines of a home to a business scaling from a dedicated premise, social media acts as a tool to not only catapult the visibility of the brand but also drive sales to a wider audience.
However, many such womentrepreneurs find it challenging to build a strong brand presence on their social media handles, let alone implement a strategic plan to drive meaningful results.
Here are 10 tips from us to get you started in building a strong online presence –
Post Short Videos
Platforms like Youtube Shorts, TikTok and Instagram reels help create bite-sized but engaging videos that help deliver key points about your products and services quickly to a scrolling audience whose attention span is short. Capture such content in capsule sized videos which is vibrant, informative but engaging to garner more attention.
Post content that tells your journey, struggles and wins as Womentrepreneur. It can speak about how you started, challenges you faced, your break-even plan, scaling operations to your wins. Such honest content helps build connect with your wider audience. An authentic touch goes very far in your effort to stay trustworthy as a brand.
Collaborate with Influencers
If you are able to play the influencer role yourself and draw an audience, that’s great. People like to see the real look and life of the brain behind the brand. However, if not, you should consider collaborating with influencers who have a relevant following and are also aligned with your personal values. The Influencers should be able to bring more life and vivacity to your brand.
Build a community
Stay engaged with your audience through regular Q&As, polls and live events. Seek feedback, find their needs, make them a part of your journey. This helps a lot in building trust in your brand. Audience feels good that there is a genuine desire to seek and work on improvements provided by them. There is a two-way engagement, and the mutual communication helps a very long way.
Invest in Paid Ads
It is a good investment to run paid ads once in a while to not only boost sales but attract a wider customer base. Such spends also help in adding new followers. Paid Ads help in garnering a reach beyond the current spread and brings a whole lot of audience. This audience can bring in a business opportunity or can simply help in increasing your follower/subscriber count. However, the effectiveness of the paid Ad depends a lot on the quality of the Ad. Hence make sure, to keep it crisp, clear and attractive.
Emphasize Social Aspect
Try and emphasize on any social cause or message that your brand supports. People are inclined more towards brands that stand for something. Businesses have a major advantage if they highlight a social cause to a consumer base which is increasingly become more environmentally and socially aware, especially the millennials and above population. Most Womenentrepreneurs have this as the base reason to get started with their business idea.
Use relevant and trending hashtags to reach more audience. Adding relevant hashtags to your post can help you reach audience which is associated with similar cause. Another option is to create hashtags and promote user generated content and build a community around your brand. This not only increases engagement but helps build trust through genuine customer interactions. There are many relevant hashtags available online which revolve around Female Founders or Female Entrepreneurs.
Go Live
Plan live sessions once in a while to host Q&A Sessions, product launches or behind the scenes content. Your audience are keen to know what happens behind the glamor and glory of the products and services that you show and offer. They want to know your story, your struggles and your success stories. They like to be involved in your ups and downs and hence such Live sessions go again a long way in creating everlasting bonds with your audience.
Respond to DMs
Interactions as a response to DMs, can build strong connects with your customers, generate leads as well as help foster a better customer service experience. Many brands when they start are usually very responsive however as business grows, they tend to ignore or forget responding to that one message on the post or that one DM. This becomes a practise and it becomes a thing to ignore or delay responses to such direct customer enquiries. The key point here to remember is that ‘Customer is still the King’ and no matter how much you grow never lose that quick response to your customer.
Optimize Analytics
Use analytics and insights to decide on the right time to post content or content that generates more responses. Such data-driven insights can help you improve your performance. These insights help you to revise your content, devise parameters to expand your reach and help grow the overall performance. You need to monitor your clicks, views, shares, reposts and impressions very minutely and consistently in order to better understand your audience preferences. This will also help you plan and execute your ad strategy for increased success.
Closing Note
As we look at 2025, social media will continue to be a powerful tool for womentrepreneurs to grow their businesses and foster meaningful bonds with their audience. We, at Digitally Pink, a venture founded by another Female Entrepreneur, strongly feel that by implementing the above 10 tips, you will be able to optimize your performance and success rate for your business and create a space for yourself in the competitive digital marketing world. However, perseverance, authenticity and transparency are a pre-requisite for success on social media. Now is the time to leverage the power of social media and maximize its potential to scale your business to new heights.